With years of experience emphasizing design and digital strategy, I've learned how to put content to action.
Strategic Digital Marketing
In today's digital environment, constantly creating fresh content is the name of the game; focusing on content that nurtures leads throughout an automated journey is key to success.
Serving as a conduit between departments and utilizing new and existing content to engage leads, customers, and teams; I work with corporate leadership to identify goals, establish customer profiles, and strategize how to create the ideal user experience.
With a clear plan in place, we build the architecture required to achieve our goals, using tactics such as paid ads (PPC), organic optimizations (SE0), brand refresh, copywriting, and content development.
Regroup, Repackage, Repurpose
Over the years, I have learned how to emphasize marketing objectives when managing brands and making the most out of existing content.
Today I am using what I've learned to integrate content efforts with marketing automation strategies; yes, I am HubSpot certified but have experience in other CRM and automation platforms as well.
Product Marketing Starts With Messaging and Shared Values
Today's audience is looking to support brands that fit their lifestyle. Building a message that resonates requires a brand to know exactly what values they share with their most valued customers.
Using a proprietary brand intake process, I am able to craft compelling stories that stand the test of time. Situations change, but values hardly do. My process discovers shared values and aligns with customer desires and expectations. The result is better stories, graphics, videos, articles, and more that perform better when integrated into specific campaigns.
This writing process is perfect for businesses trying to discover or re-imagine their goals. Once defined, it's possible to create actionable content.
Working with sales and marketing teams to communicate their value and grow their audience.
Let's Create Something New:
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Now Designing Digital Marketing Strategies that Include Marketing Automation & Sales Enablement
Featuring expertise in top marketing technologies and creative platforms to not only create amazing content but also to distribute it to your core audience.
